background
Color values
#08131Drgb(8 19 29)hsl(208.6 56.8% 7.3%)oklch(0.1817 0.0263 246.9)lab(5.38% -1.68 -8.21) (D50)CMYK: output profile required
Thoughtfully guided tours on the island we love.
Hue 244.0 in OKLCH. 9.3 degrees clear of the nearest sibling identity accent.
HEX uses uppercase pairs; sRGB uses integer 0-255 channels; HSL uses degrees and percentages rounded to one decimal; OKLCH uses four decimals for lightness and chroma plus one for hue; CIELAB uses D50 with lightness as a percentage and two decimals per channel.
#08131Drgb(8 19 29)hsl(208.6 56.8% 7.3%)oklch(0.1817 0.0263 246.9)lab(5.38% -1.68 -8.21) (D50)CMYK: output profile required
#FFFFFFrgb(255 255 255)hsl(0.0 0.0% 100.0%)oklch(1.0000 0.0000 0.0)lab(100.00% 0.00 0.00) (D50)CMYK: output profile required
#101F2Crgb(16 31 44)hsl(207.9 46.7% 11.8%)oklch(0.2326 0.0326 245.9)lab(10.92% -3.02 -10.87) (D50)CMYK: output profile required
#0C1823rgb(12 24 35)hsl(208.7 48.9% 9.2%)oklch(0.2037 0.0280 247.3)lab(7.57% -2.26 -9.42) (D50)CMYK: output profile required
#68A9DDrgb(104 169 221)hsl(206.7 63.2% 63.7%)oklch(0.7119 0.1015 244.0)lab(66.45% -10.43 -33.27) (D50)CMYK: output profile required
#000000rgb(0 0 0)hsl(0.0 0.0% 0.0%)oklch(0.0000 0.0000 0.0)lab(0.00% 0.00 0.00) (D50)CMYK: output profile required
#172A3Argb(23 42 58)hsl(207.4 43.2% 15.9%)oklch(0.2767 0.0388 245.2)lab(16.04% -3.75 -12.87) (D50)CMYK: output profile required
#9A9A9Argb(154 154 154)hsl(0.0 0.0% 60.4%)oklch(0.6862 0.0000 0.0)lab(63.60% 0.00 0.00) (D50)CMYK: output profile required
#203A4Drgb(32 58 77)hsl(205.3 41.3% 21.4%)oklch(0.3366 0.0465 241.7)lab(23.01% -5.48 -14.94) (D50)CMYK: output profile required
#E9505Frgb(233 80 95)hsl(354.1 77.7% 61.4%)oklch(0.6437 0.1882 18.6)lab(56.66% 60.52 26.02) (D50)CMYK: output profile required
#262626rgb(38 38 38)hsl(0.0 0.0% 14.9%)oklch(0.2686 0.0000 0.0)lab(15.16% -0.00 0.00) (D50)CMYK: output profile required
#50B5B1rgb(80 181 177)hsl(177.6 40.6% 51.2%)oklch(0.7126 0.0939 191.7)lab(67.71% -31.35 -7.36) (D50)CMYK: output profile required
#A796D6rgb(167 150 214)hsl(255.9 43.8% 71.4%)oklch(0.7115 0.0935 296.1)lab(65.39% 16.47 -30.62) (D50)CMYK: output profile required
#83B179rgb(131 177 121)hsl(109.3 26.4% 58.4%)oklch(0.7128 0.0933 140.0)lab(67.82% -24.13 23.59) (D50)CMYK: output profile required
#CE8AACrgb(206 138 172)hsl(330.0 41.0% 67.5%)oklch(0.7119 0.0934 348.3)lab(65.32% 30.30 -6.83) (D50)CMYK: output profile required
#1C5B8Drgb(28 91 141)hsl(206.5 66.9% 33.1%)oklch(0.4574 0.1028 246.9)lab(36.69% -5.95 -33.96) (D50)CMYK: output profile required
#A1CFF4rgb(161 207 244)hsl(206.7 79.0% 79.4%)oklch(0.8348 0.0711 243.0)lab(80.82% -9.00 -23.44) (D50)CMYK: output profile required
#C5342Crgb(197 52 44)hsl(3.1 63.5% 47.3%)oklch(0.5472 0.1832 28.1)lab(45.69% 57.26 40.77) (D50)CMYK: output profile required
#FFFFFFrgb(255 255 255)hsl(0.0 0.0% 100.0%)oklch(1.0000 0.0000 0.0)lab(100.00% 0.00 0.00) (D50)CMYK: output profile required
#111111rgb(17 17 17)hsl(0.0 0.0% 6.7%)oklch(0.1776 0.0000 0.0)lab(5.06% 0.00 0.00) (D50)CMYK: output profile required
#1C5B8Drgb(28 91 141)hsl(206.5 66.9% 33.1%)oklch(0.4574 0.1028 246.9)lab(36.69% -5.95 -33.96) (D50)CMYK: output profile required
#F8F6F2rgb(248 246 242)hsl(40.0 30.0% 96.1%)oklch(0.9736 0.0057 84.6)lab(96.96% 0.17 2.18) (D50)CMYK: output profile required
#EEF4F8rgb(238 244 248)hsl(204.0 41.7% 95.3%)oklch(0.9638 0.0084 236.6)lab(95.82% -1.52 -2.66) (D50)CMYK: output profile required
#555555rgb(85 85 85)hsl(0.0 0.0% 33.3%)oklch(0.4495 0.0000 0.0)lab(36.15% 0.00 0.00) (D50)CMYK: output profile required
#C0293Argb(192 41 58)hsl(353.2 64.8% 45.7%)oklch(0.5308 0.1857 20.9)lab(43.62% 59.48 30.04) (D50)CMYK: output profile required
#E5E5E5rgb(229 229 229)hsl(0.0 0.0% 89.8%)oklch(0.9219 0.0000 0.0)lab(90.94% 0.00 0.00) (D50)CMYK: output profile required
#006565rgb(0 101 101)hsl(180.0 100.0% 19.8%)oklch(0.4588 0.0783 194.8)lab(38.05% -25.67 -7.58) (D50)CMYK: output profile required
#5F4A84rgb(95 74 132)hsl(261.7 28.2% 40.4%)oklch(0.4569 0.0944 299.3)lab(35.70% 19.12 -29.68) (D50)CMYK: output profile required
#346432rgb(52 100 50)hsl(117.6 33.3% 29.4%)oklch(0.4558 0.0943 143.0)lab(38.01% -25.60 22.95) (D50)CMYK: output profile required
#7E3F5Ergb(126 63 94)hsl(330.5 33.3% 37.1%)oklch(0.4572 0.0951 350.7)lab(35.76% 30.71 -5.48) (D50)CMYK: output profile required
#C5342Crgb(197 52 44)hsl(3.1 63.5% 47.3%)oklch(0.5472 0.1832 28.1)lab(45.69% 57.26 40.77) (D50)CMYK: output profile required
The bright accent #68A9DD measures 2.53:1 on the light
reading surface and is never text there. The light block substitutes #1C5B8D at
7.17:1. The legal foreground on an accent fill is #000000 at 8.31:1.
Chart colors serve data visualization. Brand applications use the identity accent and the neutral surfaces. Each chart color is derived from the accent, clears 4.5:1 on its surface, and remains separate from warning and failure states.
Body text on the generated dark surface.
Body text on the generated light surface.
Body in Source Sans 3 at 400. Approved weights are display 700, body 400, 600, and mono 400. Undeclared weights are prohibited.
| token | value |
|---|---|
| radius | 6 / 8 / 12 / 16 |
| spacing | 4 8 12 16 24 32 48 64 |
| focus | 2px ring, 2px offset |
Canvas 375 × 375 units, clear space 18 units (9.6 percent of artwork width). Below 64 px the reduced master takes over.
| lockup | mark height | gap | alignment |
|---|---|---|---|
| horizontal | 160 units | 34 units | optical center |
| stacked | 1.80C | 0.45C | centered on wordmark ink width |
The horizontal row records its approved master composition. C is the outlined wordmark cap height used by the stacked lockup. X is the 70-unit G channel. Keep one X clear around every master. Never resize the mark and wordmark independently.
Compatibility aliases are listed with their canonical delivery group; byte-identical aliases do not create duplicate previews.
Read the instructions for each platform before installing its assets.
Use the declared adaptive-background form on compatible backgrounds. Use the declared container or vector at its listed destination. Preserve declared plate and transparency behavior.
Use the declared adaptive-declaration form on compatible backgrounds. Use the declared container or vector at its listed destination. Preserve declared plate and transparency behavior.
Use the declared adaptive-foreground form on compatible backgrounds. Smallest delivered raster: 432 px. Do not synthesize missing sizes. Preserve declared plate and transparency behavior.
Use the declared color-resource form on compatible backgrounds. Use the declared container or vector at its listed destination. Preserve declared plate and transparency behavior.
Use the declared legacy-launcher form on compatible backgrounds. Smallest delivered raster: 48 px. Do not synthesize missing sizes. Preserve declared plate and transparency behavior.
Use the declared platform-manifest form on compatible backgrounds. Use the declared container or vector at its listed destination. Preserve declared plate and transparency behavior.
Use the declared play-store form on compatible backgrounds. Smallest delivered raster: 512 px. Do not synthesize missing sizes. Preserve declared plate and transparency behavior.
Use the declared app-icon form on compatible backgrounds. Smallest delivered raster: 1024 px. Do not synthesize missing sizes. Preserve declared plate and transparency behavior.
Use the declared app-icon form on compatible backgrounds. Smallest delivered raster: 1024 px. Do not synthesize missing sizes. Preserve declared plate and transparency behavior.
Use the declared asset-catalog form on compatible backgrounds. Use the declared container or vector at its listed destination. Preserve declared plate and transparency behavior.
Use the declared platform-manifest form on compatible backgrounds. Use the declared container or vector at its listed destination. Preserve declared plate and transparency behavior.
Use the declared asset-catalog-icon form on compatible backgrounds. Smallest delivered raster: 16 px. Do not synthesize missing sizes. Preserve declared plate and transparency behavior.
Use the declared asset-catalog form on compatible backgrounds. Use the declared container or vector at its listed destination. Preserve declared plate and transparency behavior.
Use the declared icns form on compatible backgrounds. Use the declared container or vector at its listed destination. Preserve declared plate and transparency behavior.
Use the declared platform-manifest form on compatible backgrounds. Use the declared container or vector at its listed destination. Preserve declared plate and transparency behavior.
Use the declared favicon-ico form on compatible backgrounds. Use the declared container or vector at its listed destination. Preserve declared plate and transparency behavior.
Use the declared icon-index form on compatible backgrounds. Use the declared container or vector at its listed destination. Preserve declared plate and transparency behavior.
Use the declared platform-manifest form on compatible backgrounds. Use the declared container or vector at its listed destination. Preserve declared plate and transparency behavior.
Use the declared favicon form on compatible backgrounds. Smallest delivered raster: 128 px. Do not synthesize missing sizes. Preserve declared plate and transparency behavior.
Use the declared favicon form on compatible backgrounds. Smallest delivered raster: 24 px. Do not synthesize missing sizes. Preserve declared plate and transparency behavior.
Use the declared installable form on compatible backgrounds. Smallest delivered raster: 16 px. Do not synthesize missing sizes. Preserve declared plate and transparency behavior.
Use the declared web-manifest form on compatible backgrounds. Use the declared container or vector at its listed destination. Preserve declared plate and transparency behavior.
Use the declared classic-ico form on compatible backgrounds. Use the declared container or vector at its listed destination. Preserve declared plate and transparency behavior.
Use the declared manifest-fragment form on compatible backgrounds. Use the declared container or vector at its listed destination. Preserve declared plate and transparency behavior.
Use the declared msix-scale form on compatible backgrounds. Smallest delivered raster: 44 px. Do not synthesize missing sizes. Preserve declared plate and transparency behavior.
Use the declared msix-scale form on compatible backgrounds. Smallest delivered raster: 150 px. Do not synthesize missing sizes. Preserve declared plate and transparency behavior.
Use the declared platform-manifest form on compatible backgrounds. Use the declared container or vector at its listed destination. Preserve declared plate and transparency behavior.
Use the declared store-logo form on compatible backgrounds. Smallest delivered raster: 50 px. Do not synthesize missing sizes. Preserve declared plate and transparency behavior.
Use the declared target-size form on compatible backgrounds. Smallest delivered raster: 72 px. Do not synthesize missing sizes. Preserve declared plate and transparency behavior.
Use the declared target-size form on compatible backgrounds. Smallest delivered raster: 16 px. Do not synthesize missing sizes. Preserve declared plate and transparency behavior.
Use the declared target-size form on compatible backgrounds. Smallest delivered raster: 72 px. Do not synthesize missing sizes. Preserve declared plate and transparency behavior.
Use the declared target-size form on compatible backgrounds. Smallest delivered raster: 16 px. Do not synthesize missing sizes. Preserve declared plate and transparency behavior.
Use the declared target-size form on compatible backgrounds. Smallest delivered raster: 72 px. Do not synthesize missing sizes. Preserve declared plate and transparency behavior.
Use the declared target-size form on compatible backgrounds. Smallest delivered raster: 16 px. Do not synthesize missing sizes. Preserve declared plate and transparency behavior.
Use the declared lockup form on compatible backgrounds. Smallest delivered raster: 1024 px. Do not synthesize missing sizes. Follow the clear-space and reduction threshold above.
Use the declared lockup form on compatible backgrounds. Smallest delivered raster: 1024 px. Do not synthesize missing sizes. Follow the clear-space and reduction threshold above.
Use the declared lockup form on compatible backgrounds. Smallest delivered raster: 1024 px. Do not synthesize missing sizes. Follow the clear-space and reduction threshold above.
Use the declared lockup form on compatible backgrounds. Smallest delivered raster: 1024 px. Do not synthesize missing sizes. Follow the clear-space and reduction threshold above.
Use the declared mark form on compatible backgrounds. Smallest delivered raster: 1024 px. Do not synthesize missing sizes. Follow the clear-space and reduction threshold above.
Use the declared mark form on compatible backgrounds. Smallest delivered raster: 1024 px. Do not synthesize missing sizes. Follow the clear-space and reduction threshold above.
Use the declared mark form on compatible backgrounds. Smallest delivered raster: 1024 px. Do not synthesize missing sizes. Follow the clear-space and reduction threshold above.
Use the declared mark form on compatible backgrounds. Smallest delivered raster: 1024 px. Do not synthesize missing sizes. Follow the clear-space and reduction threshold above.
Use the declared mark form on compatible backgrounds. Smallest delivered raster: 1024 px. Do not synthesize missing sizes. Follow the clear-space and reduction threshold above.
Use the declared mark form on compatible backgrounds. Smallest delivered raster: 1024 px. Do not synthesize missing sizes. Follow the clear-space and reduction threshold above.
Use the declared mark form on compatible backgrounds. Smallest delivered raster: 1024 px. Do not synthesize missing sizes. Follow the clear-space and reduction threshold above.
Use the declared mark form on compatible backgrounds. Smallest delivered raster: 1024 px. Do not synthesize missing sizes. Follow the clear-space and reduction threshold above.
These approved treatments extend the identity for selected campaign and editorial contexts. They are not substitutes for the core logo masters.
An approved atmospheric treatment for spacious campaign and editorial placements.
An approved atmospheric treatment for wide campaign and editorial placements.
I Heart PR Tours is an independent third-party brand. I Heart PR Tours owns its trademarks and is responsible for its tours, services, and applicable terms.