background
Color values
#0C151Brgb(12 21 27)hsl(204.0 38.5% 7.6%)oklch(0.1899 0.0181 238.1)lab(6.20% -2.24 -5.43) (D50)CMYK: output profile required
Approved name: insonic
Relationship: A ShruggieTech project
Written form: Write insonic in lowercase. Keep the product name distinct from file, speaker and assertion identifiers.
Mark: Three separated rounded voice forms establish a clear rhythm. Their staggered lengths and endpoints retain individuality; a strengthened Reduced master carries all three forms into tiny applications.
Color: Glacial blue carries the identity on midnight surfaces; deep glacial blue carries it on light surfaces. State colors remain functional, with labels and symbols accompanying them.
Type: Display Space Grotesk; body Geist; mono Geist Mono. See colors and type details.
Use the delivered logo and mark files for their declared surfaces and sizes. The asset catalog lists each verified variant and download. The color and type sections give exact values.
The reduced mark takes over at and below 32 px.
Keep the delivered artwork geometry unchanged.
This brand uses its own delivered interface binding; do not assume a ShruggieTech house palette. The current hosted documentation facts (JSON) declare schema version 1 and documentation contract version 1.2.0. In a downloaded kit, enforcement/documentation-facts.json governs those pinned bytes.
No brand-specific interface overrides are declared. Use the delivered binding and its default rules.
2.0.01.0.11.1.01.1.01.0.21.0.03.0.11.0.0enforcement/interface-canon.jsonenforcement/component-recipes.jsonweb/adapter.jsonweb/support-matrix.jsonnative/egui/adapter.jsonnative/egui/support-matrix.jsonwordpress/adapter.jsonwordpress/support-matrix.jsonwordpress/insonic-stbb-theme.zipThe registry catalog lists installable theme and component resources; select a resource for the consuming host rather than treating the catalog as an installed component.
Identity accent hue 248.2 in OKLCH. Palette selection is independent of ownership and sibling hues.
These approved source values belong to marks and brand applications. A color used in artwork is not automatically a warning or action cue.
| Color | HEX | Source | Use |
|---|---|---|---|
| Glacial blue | #86BDF2 | brand.accent.bright | Mark and identity accent on dark surfaces |
| Deep glacial blue | #256DA9 | brand.accent.accessible | Mark and readable identity accent on light surfaces |
| Application | Formal colors | Artwork | Use |
|---|---|---|---|
| Insonic A1 | primary | logo.full | Three separated voice forms on dark surfaces |
Correct: use Deep glacial blue (#256DA9) in its approved identity application; pair the Action cue (#256DA9) with a descriptive button or link label. Misuse: a lone identity swatch as the only action signal.
Use words, icons, outlines, or state attributes with color. A shared HEX value does not merge identity and interface roles.
| Cue | HEX | Meaning | Measured pairing | Non-color cue |
|---|---|---|---|---|
| Action | #256DA9 | Primary interactive action | #256DA9 with #FFFFFF text (5.47:1); 3.37:1 against #0C151B | A descriptive button or link label |
| Warning | #F2BE6E | Attention or recoverable risk | #F2BE6E with #000000 text (12.37:1); 10.86:1 against #0C151B | Warning text and icon |
| Error | #F39494 | Failure or destructive action | #F39494 with #000000 text (9.47:1); 8.32:1 against #0C151B | Error text and icon |
| Success | #77C9A8 | Completed operation | #77C9A8 with #000000 text (10.70:1); 9.40:1 against #0C151B | Success text and icon |
| Information | #86BDF2 | Neutral information or help | #86BDF2 with #000000 text (10.57:1); 9.29:1 against #0C151B | Information label and icon |
| Focus | #86BDF2 | Keyboard focus ring | #86BDF2 with #000000 text (10.57:1); 9.29:1 against #0C151B | Visible outline and keyboard focus order |
| Selection | #86BDF2 | Selected control or item | #86BDF2 with #000000 text (10.57:1); 9.29:1 against #0C151B | Selected label or checked state |
| Disabled | #86BDF2 | Unavailable control | #86BDF2 with #000000 text (10.57:1); 9.29:1 against #0C151B | Disabled attribute and text |
Use words, icons, outlines, or state attributes with color. A shared HEX value does not merge identity and interface roles.
| Cue | HEX | Meaning | Measured pairing | Non-color cue |
|---|---|---|---|---|
| Action | #256DA9 | Primary interactive action | #256DA9 with #FFFFFF text (5.47:1); 5.08:1 against #F4F7F7 | A descriptive button or link label |
| Warning | #805000 | Attention or recoverable risk | #805000 with #FFFFFF text (6.85:1); 6.36:1 against #F4F7F7 | Warning text and icon |
| Error | #A03035 | Failure or destructive action | #A03035 with #FFFFFF text (7.07:1); 6.57:1 against #F4F7F7 | Error text and icon |
| Success | #17654B | Completed operation | #17654B with #FFFFFF text (7.00:1); 6.50:1 against #F4F7F7 | Success text and icon |
| Information | #256DA9 | Neutral information or help | #256DA9 with #FFFFFF text (5.47:1); 5.08:1 against #F4F7F7 | Information label and icon |
| Focus | #256DA9 | Keyboard focus ring | #256DA9 with #FFFFFF text (5.47:1); 5.08:1 against #F4F7F7 | Visible outline and keyboard focus order |
| Selection | #256DA9 | Selected control or item | #256DA9 with #FFFFFF text (5.47:1); 5.08:1 against #F4F7F7 | Selected label or checked state |
| Disabled | #86BDF2 | Unavailable control | #86BDF2 with #000000 text (10.57:1); 1.84:1 against #F4F7F7 | Disabled attribute and text |
HEX uses uppercase pairs; sRGB uses integer 0-255 channels; HSL uses degrees and percentages rounded to one decimal; OKLCH uses four decimals for lightness and chroma plus one for hue; CIELAB uses D50 with lightness as a percentage and two decimals per channel.
#0C151Brgb(12 21 27)hsl(204.0 38.5% 7.6%)oklch(0.1899 0.0181 238.1)lab(6.20% -2.24 -5.43) (D50)CMYK: output profile required
#FFFFFFrgb(255 255 255)hsl(0.0 0.0% 100.0%)oklch(1.0000 0.0000 0.0)lab(100.00% 0.00 0.00) (D50)CMYK: output profile required
#14222Crgb(20 34 44)hsl(205.0 37.5% 12.5%)oklch(0.2441 0.0272 240.4)lab(12.32% -3.63 -8.70) (D50)CMYK: output profile required
#86BDF2rgb(134 189 242)hsl(209.4 80.6% 73.7%)oklch(0.7802 0.0955 248.2)lab(74.30% -8.11 -32.45) (D50)CMYK: output profile required
#000000rgb(0 0 0)hsl(0.0 0.0% 0.0%)oklch(0.0000 0.0000 0.0)lab(0.00% 0.00 0.00) (D50)CMYK: output profile required
#20323Frgb(32 50 63)hsl(205.2 32.6% 18.6%)oklch(0.3075 0.0333 240.6)lab(19.68% -4.44 -10.67) (D50)CMYK: output profile required
#9A9A9Argb(154 154 154)hsl(0.0 0.0% 60.4%)oklch(0.6862 0.0000 0.0)lab(63.60% 0.00 0.00) (D50)CMYK: output profile required
#2B4050rgb(43 64 80)hsl(205.9 30.1% 24.1%)oklch(0.3609 0.0385 241.9)lab(25.86% -4.85 -12.49) (D50)CMYK: output profile required
#F39494rgb(243 148 148)hsl(0.0 79.8% 76.7%)oklch(0.7648 0.1150 20.1)lab(71.53% 36.67 16.11) (D50)CMYK: output profile required
#262626rgb(38 38 38)hsl(0.0 0.0% 14.9%)oklch(0.2686 0.0000 0.0)lab(15.16% -0.00 0.00) (D50)CMYK: output profile required
#6DC9CArgb(109 201 202)hsl(180.6 46.7% 61.0%)oklch(0.7797 0.0880 196.4)lab(75.36% -28.47 -9.51) (D50)CMYK: output profile required
#C0ABE8rgb(192 171 232)hsl(260.7 57.0% 79.0%)oklch(0.7804 0.0882 300.1)lab(73.42% 16.82 -27.95) (D50)CMYK: output profile required
#95C794rgb(149 199 148)hsl(118.8 31.3% 68.0%)oklch(0.7810 0.0886 144.2)lab(75.72% -24.49 20.12) (D50)CMYK: output profile required
#E4A0BDrgb(228 160 189)hsl(334.4 55.7% 76.1%)oklch(0.7795 0.0884 352.1)lab(73.25% 29.08 -4.31) (D50)CMYK: output profile required
#256DA9rgb(37 109 169)hsl(207.3 64.1% 40.4%)oklch(0.5204 0.1179 247.9)lab(43.92% -6.07 -39.19) (D50)CMYK: output profile required
#F2BE6Ergb(242 190 110)hsl(36.4 83.5% 69.0%)oklch(0.8319 0.1148 76.9)lab(80.52% 12.65 47.44) (D50)CMYK: output profile required
#77C9A8rgb(119 201 168)hsl(155.9 43.2% 62.7%)oklch(0.7740 0.0943 166.3)lab(75.05% -31.93 8.31) (D50)CMYK: output profile required
#F4F7F7rgb(244 247 247)hsl(180.0 15.8% 96.3%)oklch(0.9739 0.0032 197.1)lab(97.00% -1.03 -0.37) (D50)CMYK: output profile required
#17282Ergb(23 40 46)hsl(195.7 33.3% 13.5%)oklch(0.2647 0.0252 222.2)lab(14.83% -5.85 -6.31) (D50)CMYK: output profile required
#FFFFFFrgb(255 255 255)hsl(0.0 0.0% 100.0%)oklch(1.0000 0.0000 0.0)lab(100.00% 0.00 0.00) (D50)CMYK: output profile required
#256DA9rgb(37 109 169)hsl(207.3 64.1% 40.4%)oklch(0.5204 0.1179 247.9)lab(43.92% -6.07 -39.19) (D50)CMYK: output profile required
#E8EEF2rgb(232 238 242)hsl(204.0 27.8% 92.9%)oklch(0.9457 0.0084 236.6)lab(93.72% -1.52 -2.67) (D50)CMYK: output profile required
#E6EEF3rgb(230 238 243)hsl(203.1 35.1% 92.7%)oklch(0.9445 0.0109 234.8)lab(93.59% -2.06 -3.40) (D50)CMYK: output profile required
#50616Brgb(80 97 107)hsl(202.2 14.4% 36.7%)oklch(0.4821 0.0263 233.9)lab(39.99% -4.83 -7.97) (D50)CMYK: output profile required
#A03035rgb(160 48 53)hsl(357.3 53.8% 40.8%)oklch(0.4797 0.1474 22.3)lab(38.12% 46.95 24.79) (D50)CMYK: output profile required
#7F898Crgb(127 137 140)hsl(193.8 5.3% 52.4%)oklch(0.6228 0.0126 217.6)lab(56.33% -3.31 -2.94) (D50)CMYK: output profile required
#00787Argb(0 120 122)hsl(181.0 100.0% 23.9%)oklch(0.5193 0.0884 196.8)lab(45.14% -28.49 -9.67) (D50)CMYK: output profile required
#73599Ergb(115 89 158)hsl(262.6 27.9% 48.4%)oklch(0.5203 0.1089 300.0)lab(42.84% 22.37 -34.00) (D50)CMYK: output profile required
#3E793Ergb(62 121 62)hsl(120.0 32.2% 35.9%)oklch(0.5208 0.1090 143.8)lab(45.73% -29.97 26.02) (D50)CMYK: output profile required
#974C70rgb(151 76 112)hsl(331.2 33.0% 44.5%)oklch(0.5197 0.1091 351.4)lab(42.84% 35.27 -5.75) (D50)CMYK: output profile required
#805000rgb(128 80 0)hsl(37.5 100.0% 25.1%)oklch(0.4745 0.1027 70.2)lab(38.82% 16.78 47.39) (D50)CMYK: output profile required
#17654Brgb(23 101 75)hsl(160.0 62.9% 24.3%)oklch(0.4536 0.0852 165.8)lab(37.75% -29.30 7.82) (D50)CMYK: output profile required
The bright accent #86BDF2 measures 1.84:1 on the light
reading surface and is never text there. The light block substitutes #256DA9 at
5.08:1. The legal foreground on an accent fill is #000000 at 10.57:1.
Chart colors serve data visualization. Each is derived from the accent and measured against its surface. Use labels or shapes so chart meaning does not depend on hue alone.
Body text on the generated dark surface.
Body text on the generated light surface.
Body in Geist at 400. Approved weights are display 500, 700, body 400, 500, and mono 400. Undeclared weights are prohibited.
| token | value |
|---|---|
| radius | 6 / 8 / 12 / 16 |
| spacing | 4 8 12 16 24 32 48 64 |
| focus | 2px ring, 2px offset |
A brand mark is the symbol alone; a logo lockup combines approved elements. Wide and stacked layouts are separate designs. Full and reduced identify source detail. Full color or monochrome identifies ink treatment. A clear background is transparent; for light or dark names the intended viewing surface. Social share images are separate opaque compositions. Preferred descriptive filenames and existing paths contain the same approved artwork. Full asset glossary.
Canvas 1000 × 1000 units, clear space 100 units (17.1 percent of artwork width). Below 32 px the reduced master takes over.
| lockup | mark height | gap | alignment |
|---|---|---|---|
| horizontal | 160 units | 34 units | optical center |
| stacked | 1.80C | 0.45C | centered on wordmark ink width |
The horizontal row records its approved master composition. C is the outlined wordmark cap height used by the stacked lockup. X is the 70-unit G channel. Keep one X clear around every master. Never resize the mark and wordmark independently.
Compatibility aliases are listed with their canonical delivery group; byte-identical aliases do not create duplicate previews.
Read the instructions for each platform before installing its assets.
Use the declared lockup form on compatible backgrounds. Smallest delivered raster: 1024 px. Do not synthesize missing sizes. Follow the clear-space and reduction threshold above.
Use the declared lockup form on compatible backgrounds. Smallest delivered raster: 1024 px. Do not synthesize missing sizes. Follow the clear-space and reduction threshold above.
Use the declared lockup form on compatible backgrounds. Smallest delivered raster: 1024 px. Do not synthesize missing sizes. Follow the clear-space and reduction threshold above.
Use the declared lockup form on compatible backgrounds. Smallest delivered raster: 1024 px. Do not synthesize missing sizes. Follow the clear-space and reduction threshold above.
Use the declared lockup form on compatible backgrounds. Smallest delivered raster: 1024 px. Do not synthesize missing sizes. Follow the clear-space and reduction threshold above.
Use the declared lockup form on compatible backgrounds. Smallest delivered raster: 1024 px. Do not synthesize missing sizes. Follow the clear-space and reduction threshold above.
Use the declared lockup form on compatible backgrounds. Smallest delivered raster: 1024 px. Do not synthesize missing sizes. Follow the clear-space and reduction threshold above.
Use the declared lockup form on compatible backgrounds. Smallest delivered raster: 1024 px. Do not synthesize missing sizes. Follow the clear-space and reduction threshold above.
Use the declared mark form on compatible backgrounds. Smallest delivered raster: 1024 px. Do not synthesize missing sizes. Follow the clear-space and reduction threshold above.
Use the declared mark form on compatible backgrounds. Smallest delivered raster: 1024 px. Do not synthesize missing sizes. Follow the clear-space and reduction threshold above.
Use the declared mark form on compatible backgrounds. Smallest delivered raster: 1024 px. Do not synthesize missing sizes. Follow the clear-space and reduction threshold above.
Use the declared mark form on compatible backgrounds. Smallest delivered raster: 1024 px. Do not synthesize missing sizes. Follow the clear-space and reduction threshold above.
Use the declared mark form on compatible backgrounds. Smallest delivered raster: 1024 px. Do not synthesize missing sizes. Follow the clear-space and reduction threshold above.
Use the declared mark form on compatible backgrounds. Smallest delivered raster: 1024 px. Do not synthesize missing sizes. Follow the clear-space and reduction threshold above.
Use the declared mark form on compatible backgrounds. Smallest delivered raster: 1024 px. Do not synthesize missing sizes. Follow the clear-space and reduction threshold above.
Use the declared mark form on compatible backgrounds. Smallest delivered raster: 1024 px. Do not synthesize missing sizes. Follow the clear-space and reduction threshold above.
Use the declared wordmark form on compatible backgrounds. Smallest delivered raster: 1024 px. Do not synthesize missing sizes. Follow the clear-space and reduction threshold above.
Use the declared wordmark form on compatible backgrounds. Smallest delivered raster: 1024 px. Do not synthesize missing sizes. Follow the clear-space and reduction threshold above.
Use the declared wordmark form on compatible backgrounds. Smallest delivered raster: 1024 px. Do not synthesize missing sizes. Follow the clear-space and reduction threshold above.
Use the declared wordmark form on compatible backgrounds. Smallest delivered raster: 1024 px. Do not synthesize missing sizes. Follow the clear-space and reduction threshold above.
Use the declared target-size form on compatible backgrounds. Smallest delivered raster: 36 px. Do not synthesize missing sizes. Preserve declared plate and transparency behavior.
Use the declared target-size form on compatible backgrounds. Smallest delivered raster: 16 px. Do not synthesize missing sizes. Preserve declared plate and transparency behavior.
Use the declared target-size form on compatible backgrounds. Smallest delivered raster: 36 px. Do not synthesize missing sizes. Preserve declared plate and transparency behavior.
Use the declared target-size form on compatible backgrounds. Smallest delivered raster: 16 px. Do not synthesize missing sizes. Preserve declared plate and transparency behavior.
Use the declared adaptive-foreground form on compatible backgrounds. Smallest delivered raster: 432 px. Do not synthesize missing sizes. Preserve declared plate and transparency behavior.
Use the declared adaptive-monochrome form on compatible backgrounds. Smallest delivered raster: 432 px. Do not synthesize missing sizes. Preserve declared plate and transparency behavior.
Use the declared classic-ico form on compatible backgrounds. Use the declared container or vector at its listed destination. Preserve declared plate and transparency behavior.
Use the declared target-size form on compatible backgrounds. Smallest delivered raster: 36 px. Do not synthesize missing sizes. Preserve declared plate and transparency behavior.
Use the declared target-size form on compatible backgrounds. Smallest delivered raster: 16 px. Do not synthesize missing sizes. Preserve declared plate and transparency behavior.
Use the declared adaptive-background form on compatible backgrounds. Use the declared container or vector at its listed destination. Preserve declared plate and transparency behavior.
Use the declared adaptive-declaration form on compatible backgrounds. Use the declared container or vector at its listed destination. Preserve declared plate and transparency behavior.
Use the declared color-resource form on compatible backgrounds. Use the declared container or vector at its listed destination. Preserve declared plate and transparency behavior.
Use the declared platform-manifest form on compatible backgrounds. Use the declared container or vector at its listed destination. Preserve declared plate and transparency behavior.
Use the declared asset-catalog form on compatible backgrounds. Use the declared container or vector at its listed destination. Preserve declared plate and transparency behavior.
Use the declared platform-manifest form on compatible backgrounds. Use the declared container or vector at its listed destination. Preserve declared plate and transparency behavior.
Use the declared asset-catalog form on compatible backgrounds. Use the declared container or vector at its listed destination. Preserve declared plate and transparency behavior.
Use the declared platform-manifest form on compatible backgrounds. Use the declared container or vector at its listed destination. Preserve declared plate and transparency behavior.
Use the declared icon-index form on compatible backgrounds. Use the declared container or vector at its listed destination. Preserve declared plate and transparency behavior.
Use the declared platform-manifest form on compatible backgrounds. Use the declared container or vector at its listed destination. Preserve declared plate and transparency behavior.
Use the declared web-manifest form on compatible backgrounds. Use the declared container or vector at its listed destination. Preserve declared plate and transparency behavior.
Use the declared manifest-fragment form on compatible backgrounds. Use the declared container or vector at its listed destination. Preserve declared plate and transparency behavior.
Use the declared platform-manifest form on compatible backgrounds. Use the declared container or vector at its listed destination. Preserve declared plate and transparency behavior.
Use the declared app-icon form on compatible backgrounds. Smallest delivered raster: 1024 px. Do not synthesize missing sizes. Preserve declared plate and transparency behavior.
Use the declared app-icon form on compatible backgrounds. Smallest delivered raster: 1024 px. Do not synthesize missing sizes. Preserve declared plate and transparency behavior.
Use the declared legacy-launcher form on compatible backgrounds. Smallest delivered raster: 48 px. Do not synthesize missing sizes. Preserve declared plate and transparency behavior.
Use the declared play-store form on compatible backgrounds. Smallest delivered raster: 512 px. Do not synthesize missing sizes. Preserve declared plate and transparency behavior.
Use the declared app-icon form on compatible backgrounds. Smallest delivered raster: 1024 px. Do not synthesize missing sizes. Preserve declared plate and transparency behavior.
Use the declared asset-catalog-icon form on compatible backgrounds. Smallest delivered raster: 16 px. Do not synthesize missing sizes. Preserve declared plate and transparency behavior.
Use the declared favicon-ico form on compatible backgrounds. Use the declared container or vector at its listed destination. Preserve declared plate and transparency behavior.
Use the declared maskable form on compatible backgrounds. Smallest delivered raster: 192 px. Do not synthesize missing sizes. Preserve declared plate and transparency behavior.
Use the declared favicon form on compatible backgrounds. Smallest delivered raster: 48 px. Do not synthesize missing sizes. Preserve declared plate and transparency behavior.
Use the declared favicon form on compatible backgrounds. Smallest delivered raster: 16 px. Do not synthesize missing sizes. Preserve declared plate and transparency behavior.
Use the declared msix-scale form on compatible backgrounds. Smallest delivered raster: 44 px. Do not synthesize missing sizes. Preserve declared plate and transparency behavior.
Use the declared store-logo form on compatible backgrounds. Smallest delivered raster: 50 px. Do not synthesize missing sizes. Preserve declared plate and transparency behavior.
Use the declared social-image form on compatible backgrounds. Smallest delivered raster: 1280 px. Do not synthesize missing sizes. Follow the clear-space and reduction threshold above.