background, primary-foreground, sidebar-primary-foreground
Color values
#000000rgb(0 0 0)hsl(0.0 0.0% 0.0%)oklch(0.0000 0.0000 0.0)lab(0.00% 0.00 0.00) (D50)CMYK: output profile required
Approved name: ShruggieTech
Mark: The custom stylized shruggie face is paid artwork, not a Unicode glyph. Paired lockups use the complete arms, eyes, and smile. Standalone marks and application icons use the approved vivid face-only square projection.
Color: Pure black and restrained near-black surfaces carry the parent identity. Bright green marks identity, links, focus, and the shruggie face on dark surfaces. Accessible green replaces it for text on light surfaces. Orange remains rare emphasis.
Type: Display Space Grotesk; body Geist; mono Geist Mono. See colors and type details.
Use the delivered logo and mark files for their declared surfaces and sizes. The asset catalog lists each verified variant and download. The color and type sections give exact values.
The face-only reduced master is the standalone mark at every size. Use the supplied icon files for each platform.
Keep the delivered artwork geometry unchanged.
This brand starts with shared ShruggieTech interface rules while keeping its own approved identity. The current hosted documentation facts (JSON) declare schema version 1 and documentation contract version 1.2.0. In a downloaded kit, enforcement/documentation-facts.json governs those pinned bytes.
No brand-specific interface overrides are declared. Use the delivered binding and its default rules.
2.0.01.0.11.1.01.1.01.0.21.0.03.0.11.1.1enforcement/interface-canon.jsonenforcement/component-recipes.jsonweb/adapter.jsonweb/support-matrix.jsonnative/egui/adapter.jsonnative/egui/support-matrix.jsonwordpress/adapter.jsonwordpress/support-matrix.jsonwordpress/shruggietech-stbb-theme.zipThe registry catalog lists installable theme and component resources; select a resource for the consuming host rather than treating the catalog as an installed component.
Identity accent hue 153.0 in OKLCH. Palette selection is independent of ownership and sibling hues.
These approved source values belong to marks and brand applications. A color used in artwork is not automatically a warning or action cue.
| Color | HEX | Source | Use |
|---|---|---|---|
| ShruggieTech green | #2BCC73 | brand.accent.bright | Approved parent identity accent |
| Application | Formal colors | Artwork | Use |
|---|---|---|---|
| ShruggieTech mark | primary | logo.full | Approved parent identity accent in the full mark |
Correct: use ShruggieTech green (#2BCC73) in its approved identity application; pair the Warning cue (#FF5300) with warning text and icon. Misuse: a lone identity swatch as the only warning signal.
Use words, icons, outlines, or state attributes with color. A shared HEX value does not merge identity and interface roles.
| Cue | HEX | Meaning | Measured pairing | Non-color cue |
|---|---|---|---|---|
| Action | #C24000 | Primary interactive action | #C24000 with #FFFFFF text (5.21:1); 4.03:1 against #000000 | A descriptive button or link label |
| Warning | #FF5300 | Attention or recoverable risk | #FF5300 with #000000 text (6.49:1); 6.49:1 against #000000 | Warning text and icon |
| Error | #E9505F | Failure or destructive action | #E9505F with #000000 text (5.78:1); 5.78:1 against #000000 | Error text and icon |
| Success | #2BCC73 | Completed operation | #2BCC73 with #000000 text (9.99:1); 9.99:1 against #000000 | Success text and icon |
| Information | #00AB21 | Neutral information or help | #00AB21 with #000000 text (6.85:1); 6.85:1 against #000000 | Information label and icon |
| Focus | #2BCC73 | Keyboard focus ring | #2BCC73 with #000000 text (9.99:1); 9.99:1 against #000000 | Visible outline and keyboard focus order |
| Selection | #2BCC73 | Selected control or item | #2BCC73 with #000000 text (9.99:1); 9.99:1 against #000000 | Selected label or checked state |
| Disabled | #9A9A9A | Unavailable control | #9A9A9A with #000000 text (7.46:1); 7.46:1 against #000000 | Disabled attribute and text |
Use words, icons, outlines, or state attributes with color. A shared HEX value does not merge identity and interface roles.
| Cue | HEX | Meaning | Measured pairing | Non-color cue |
|---|---|---|---|---|
| Action | #C24000 | Primary interactive action | #C24000 with #FFFFFF text (5.21:1); 4.90:1 against #F8F8F6 | A descriptive button or link label |
| Warning | #C24000 | Attention or recoverable risk | #C24000 with #FFFFFF text (5.21:1); 4.90:1 against #F8F8F6 | Warning text and icon |
| Error | #C0293A | Failure or destructive action | #C0293A with #FFFFFF text (5.80:1); 5.46:1 against #F8F8F6 | Error text and icon |
| Success | #037B40 | Completed operation | #037B40 with #FFFFFF text (5.37:1); 5.05:1 against #F8F8F6 | Success text and icon |
| Information | #037B40 | Neutral information or help | #037B40 with #FFFFFF text (5.37:1); 5.05:1 against #F8F8F6 | Information label and icon |
| Focus | #037B40 | Keyboard focus ring | #037B40 with #FFFFFF text (5.37:1); 5.05:1 against #F8F8F6 | Visible outline and keyboard focus order |
| Selection | #037B40 | Selected control or item | #037B40 with #FFFFFF text (5.37:1); 5.05:1 against #F8F8F6 | Selected label or checked state |
| Disabled | #9A9A9A | Unavailable control | #9A9A9A with #000000 text (7.46:1); 2.65:1 against #F8F8F6 | Disabled attribute and text |
HEX uses uppercase pairs; sRGB uses integer 0-255 channels; HSL uses degrees and percentages rounded to one decimal; OKLCH uses four decimals for lightness and chroma plus one for hue; CIELAB uses D50 with lightness as a percentage and two decimals per channel.
#000000rgb(0 0 0)hsl(0.0 0.0% 0.0%)oklch(0.0000 0.0000 0.0)lab(0.00% 0.00 0.00) (D50)CMYK: output profile required
#FFFFFFrgb(255 255 255)hsl(0.0 0.0% 100.0%)oklch(1.0000 0.0000 0.0)lab(100.00% 0.00 0.00) (D50)CMYK: output profile required
#111111rgb(17 17 17)hsl(0.0 0.0% 6.7%)oklch(0.1776 0.0000 0.0)lab(5.06% 0.00 0.00) (D50)CMYK: output profile required
#0A0A0Argb(10 10 10)hsl(0.0 0.0% 3.9%)oklch(0.1448 0.0000 0.0)lab(2.74% 0.00 0.00) (D50)CMYK: output profile required
#2BCC73rgb(43 204 115)hsl(146.8 65.2% 48.4%)oklch(0.7457 0.1802 153.0)lab(72.80% -56.62 32.40) (D50)CMYK: output profile required
#0D0F12rgb(13 15 18)hsl(216.0 16.1% 6.1%)oklch(0.1676 0.0071 258.4)lab(4.23% -0.24 -1.84) (D50)CMYK: output profile required
#9A9A9Argb(154 154 154)hsl(0.0 0.0% 60.4%)oklch(0.6862 0.0000 0.0)lab(63.60% 0.00 0.00) (D50)CMYK: output profile required
#1A1A1Argb(26 26 26)hsl(0.0 0.0% 10.2%)oklch(0.2178 0.0000 0.0)lab(9.26% 0.00 -0.00) (D50)CMYK: output profile required
#E9505Frgb(233 80 95)hsl(354.1 77.7% 61.4%)oklch(0.6437 0.1882 18.6)lab(56.66% 60.52 26.02) (D50)CMYK: output profile required
#262626rgb(38 38 38)hsl(0.0 0.0% 14.9%)oklch(0.2686 0.0000 0.0)lab(15.16% -0.00 0.00) (D50)CMYK: output profile required
#00B661rgb(0 182 97)hsl(152.0 100.0% 35.7%)oklch(0.6805 0.1753 153.0)lab(65.17% -55.25 31.71) (D50)CMYK: output profile required
#00ACBArgb(0 172 186)hsl(184.5 100.0% 36.5%)oklch(0.6793 0.1160 205.1)lab(63.80% -34.25 -18.31) (D50)CMYK: output profile required
#4F98FCrgb(79 152 252)hsl(214.7 96.6% 64.9%)oklch(0.6802 0.1654 256.9)lab(61.78% 1.37 -57.60) (D50)CMYK: output profile required
#B678E5rgb(182 120 229)hsl(274.1 67.7% 68.4%)oklch(0.6803 0.1658 308.9)lab(60.45% 39.75 -46.46) (D50)CMYK: output profile required
#E76692rgb(231 102 146)hsl(339.5 72.9% 65.3%)oklch(0.6800 0.1652 1.1)lab(60.82% 54.02 1.94) (D50)CMYK: output profile required
#00AB21rgb(0 171 33)hsl(131.6 100.0% 33.5%)oklch(0.6433 0.2094 143.9)lab(61.03% -57.85 54.05) (D50)CMYK: output profile required
#FF5300rgb(255 83 0)hsl(19.5 100.0% 50.0%)oklch(0.6738 0.2190 38.3)lab(60.29% 64.46 71.50) (D50)CMYK: output profile required
#C24000rgb(194 64 0)hsl(19.8 100.0% 38.0%)oklch(0.5519 0.1759 39.3)lab(46.55% 51.32 58.37) (D50)CMYK: output profile required
#F8F8F6rgb(248 248 246)hsl(60.0 12.5% 96.9%)oklch(0.9786 0.0026 106.4)lab(97.54% -0.26 0.96) (D50)CMYK: output profile required
#0A0A0Argb(10 10 10)hsl(0.0 0.0% 3.9%)oklch(0.1448 0.0000 0.0)lab(2.74% 0.00 0.00) (D50)CMYK: output profile required
#FFFFFFrgb(255 255 255)hsl(0.0 0.0% 100.0%)oklch(1.0000 0.0000 0.0)lab(100.00% 0.00 0.00) (D50)CMYK: output profile required
#037B40rgb(3 123 64)hsl(150.5 95.2% 24.7%)oklch(0.5114 0.1308 153.0)lab(44.98% -41.20 23.64) (D50)CMYK: output profile required
#F0EFEDrgb(240 239 237)hsl(40.0 9.1% 93.5%)oklch(0.9523 0.0029 84.6)lab(94.48% 0.08 1.09) (D50)CMYK: output profile required
#6B6B6Brgb(107 107 107)hsl(0.0 0.0% 42.0%)oklch(0.5278 0.0000 0.0)lab(45.22% 0.00 0.00) (D50)CMYK: output profile required
#C0293Argb(192 41 58)hsl(353.2 64.8% 45.7%)oklch(0.5308 0.1857 20.9)lab(43.62% 59.48 30.04) (D50)CMYK: output profile required
#888887rgb(136 136 135)hsl(60.0 0.4% 53.1%)oklch(0.6264 0.0015 106.4)lab(56.68% -0.15 0.54) (D50)CMYK: output profile required
#00747Ergb(0 116 126)hsl(184.8 100.0% 24.7%)oklch(0.5101 0.0872 205.3)lab(43.92% -25.66 -13.86) (D50)CMYK: output profile required
#3566AArgb(53 102 170)hsl(214.9 52.5% 43.7%)oklch(0.5103 0.1208 257.1)lab(42.39% 0.83 -42.15) (D50)CMYK: output profile required
#7B519Argb(123 81 154)hsl(274.5 31.1% 46.1%)oklch(0.5121 0.1198 309.3)lab(41.63% 28.77 -33.42) (D50)CMYK: output profile required
#9C4562rgb(156 69 98)hsl(340.0 38.7% 44.1%)oklch(0.5116 0.1198 1.3)lab(41.85% 39.21 1.56) (D50)CMYK: output profile required
#00AB21rgb(0 171 33)hsl(131.6 100.0% 33.5%)oklch(0.6433 0.2094 143.9)lab(61.03% -57.85 54.05) (D50)CMYK: output profile required
#C24000rgb(194 64 0)hsl(19.8 100.0% 38.0%)oklch(0.5519 0.1759 39.3)lab(46.55% 51.32 58.37) (D50)CMYK: output profile required
The bright accent #2BCC73 measures 1.98:1 on the light
reading surface and is never text there. The light block substitutes #037B40 at
5.05:1. The legal foreground on an accent fill is #000000 at 9.99:1.
Chart colors serve data visualization. Each is derived from the accent and measured against its surface. Use labels or shapes so chart meaning does not depend on hue alone.
Body text on the generated dark surface.
Body text on the generated light surface.
Body in Geist at 400. Approved weights are display 500, 700, body 400, 500, and mono 400. Undeclared weights are prohibited.
| token | value |
|---|---|
| radius | 6 / 8 / 12 / 16 |
| spacing | 4 8 12 16 24 32 48 64 |
| focus | 2px ring, 2px offset |
A brand mark is the symbol alone; a logo lockup combines approved elements. Wide and stacked layouts are separate designs. Full and reduced identify source detail. Full color or monochrome identifies ink treatment. A clear background is transparent; for light or dark names the intended viewing surface. Social share images are separate opaque compositions. Preferred descriptive filenames and existing paths contain the same approved artwork. Full asset glossary.
Canvas 919 × 500 units, clear space 92 units (10.0 percent of artwork width). The face-only reduced master is the standalone mark at every size. Use the supplied icon files for each platform.
| lockup | mark height | gap | alignment |
|---|---|---|---|
| horizontal | 160 units | 34 units | optical center |
| stacked | 1.80C | 0.45C | centered on wordmark ink width |
The horizontal row records its approved master composition. C is the outlined wordmark cap height used by the stacked lockup. X is the 70-unit G channel. Keep one X clear around every master. Never resize the mark and wordmark independently.
Compatibility aliases are listed with their canonical delivery group; byte-identical aliases do not create duplicate previews.
Read the instructions for each platform before installing its assets.
Use the declared lockup form on compatible backgrounds. Smallest delivered raster: 1024 px. Do not synthesize missing sizes. Follow the clear-space and reduction threshold above.
Use the declared lockup form on compatible backgrounds. Smallest delivered raster: 1024 px. Do not synthesize missing sizes. Follow the clear-space and reduction threshold above.
Use the declared lockup form on compatible backgrounds. Smallest delivered raster: 1024 px. Do not synthesize missing sizes. Follow the clear-space and reduction threshold above.
Use the declared lockup form on compatible backgrounds. Smallest delivered raster: 1024 px. Do not synthesize missing sizes. Follow the clear-space and reduction threshold above.
Use the declared lockup form on compatible backgrounds. Smallest delivered raster: 1024 px. Do not synthesize missing sizes. Follow the clear-space and reduction threshold above.
Use the declared lockup form on compatible backgrounds. Smallest delivered raster: 1024 px. Do not synthesize missing sizes. Follow the clear-space and reduction threshold above.
Use the declared lockup form on compatible backgrounds. Smallest delivered raster: 1024 px. Do not synthesize missing sizes. Follow the clear-space and reduction threshold above.
Use the declared lockup form on compatible backgrounds. Smallest delivered raster: 1024 px. Do not synthesize missing sizes. Follow the clear-space and reduction threshold above.
Use the declared mark form on compatible backgrounds. Smallest delivered raster: 1024 px. Do not synthesize missing sizes. Follow the clear-space and reduction threshold above.
Use the declared mark form on compatible backgrounds. Smallest delivered raster: 1024 px. Do not synthesize missing sizes. Follow the clear-space and reduction threshold above.
Use the declared mark form on compatible backgrounds. Smallest delivered raster: 1024 px. Do not synthesize missing sizes. Follow the clear-space and reduction threshold above.
Use the declared mark form on compatible backgrounds. Smallest delivered raster: 1024 px. Do not synthesize missing sizes. Follow the clear-space and reduction threshold above.
Use the declared wordmark form on compatible backgrounds. Smallest delivered raster: 1024 px. Do not synthesize missing sizes. Follow the clear-space and reduction threshold above.
Use the declared wordmark form on compatible backgrounds. Smallest delivered raster: 1024 px. Do not synthesize missing sizes. Follow the clear-space and reduction threshold above.
Use the declared wordmark form on compatible backgrounds. Smallest delivered raster: 1024 px. Do not synthesize missing sizes. Follow the clear-space and reduction threshold above.
Use the declared wordmark form on compatible backgrounds. Smallest delivered raster: 1024 px. Do not synthesize missing sizes. Follow the clear-space and reduction threshold above.
Use the declared target-size form on compatible backgrounds. Smallest delivered raster: 16 px. Do not synthesize missing sizes. Preserve declared plate and transparency behavior.
Use the declared target-size form on compatible backgrounds. Smallest delivered raster: 16 px. Do not synthesize missing sizes. Preserve declared plate and transparency behavior.
Use the declared adaptive-foreground form on compatible backgrounds. Smallest delivered raster: 432 px. Do not synthesize missing sizes. Preserve declared plate and transparency behavior.
Use the declared adaptive-monochrome form on compatible backgrounds. Smallest delivered raster: 432 px. Do not synthesize missing sizes. Preserve declared plate and transparency behavior.
Use the declared classic-ico form on compatible backgrounds. Use the declared container or vector at its listed destination. Preserve declared plate and transparency behavior.
Use the declared target-size form on compatible backgrounds. Smallest delivered raster: 16 px. Do not synthesize missing sizes. Preserve declared plate and transparency behavior.
Use the declared adaptive-background form on compatible backgrounds. Use the declared container or vector at its listed destination. Preserve declared plate and transparency behavior.
Use the declared adaptive-declaration form on compatible backgrounds. Use the declared container or vector at its listed destination. Preserve declared plate and transparency behavior.
Use the declared color-resource form on compatible backgrounds. Use the declared container or vector at its listed destination. Preserve declared plate and transparency behavior.
Use the declared platform-manifest form on compatible backgrounds. Use the declared container or vector at its listed destination. Preserve declared plate and transparency behavior.
Use the declared asset-catalog form on compatible backgrounds. Use the declared container or vector at its listed destination. Preserve declared plate and transparency behavior.
Use the declared platform-manifest form on compatible backgrounds. Use the declared container or vector at its listed destination. Preserve declared plate and transparency behavior.
Use the declared asset-catalog form on compatible backgrounds. Use the declared container or vector at its listed destination. Preserve declared plate and transparency behavior.
Use the declared platform-manifest form on compatible backgrounds. Use the declared container or vector at its listed destination. Preserve declared plate and transparency behavior.
Use the declared icon-index form on compatible backgrounds. Use the declared container or vector at its listed destination. Preserve declared plate and transparency behavior.
Use the declared platform-manifest form on compatible backgrounds. Use the declared container or vector at its listed destination. Preserve declared plate and transparency behavior.
Use the declared web-manifest form on compatible backgrounds. Use the declared container or vector at its listed destination. Preserve declared plate and transparency behavior.
Use the declared manifest-fragment form on compatible backgrounds. Use the declared container or vector at its listed destination. Preserve declared plate and transparency behavior.
Use the declared platform-manifest form on compatible backgrounds. Use the declared container or vector at its listed destination. Preserve declared plate and transparency behavior.
Use the declared app-icon form on compatible backgrounds. Smallest delivered raster: 1024 px. Do not synthesize missing sizes. Preserve declared plate and transparency behavior.
Use the declared app-icon form on compatible backgrounds. Smallest delivered raster: 1024 px. Do not synthesize missing sizes. Preserve declared plate and transparency behavior.
Use the declared legacy-launcher form on compatible backgrounds. Smallest delivered raster: 48 px. Do not synthesize missing sizes. Preserve declared plate and transparency behavior.
Use the declared play-store form on compatible backgrounds. Smallest delivered raster: 512 px. Do not synthesize missing sizes. Preserve declared plate and transparency behavior.
Use the declared app-icon form on compatible backgrounds. Smallest delivered raster: 1024 px. Do not synthesize missing sizes. Preserve declared plate and transparency behavior.
Use the declared asset-catalog-icon form on compatible backgrounds. Smallest delivered raster: 16 px. Do not synthesize missing sizes. Preserve declared plate and transparency behavior.
Use the declared favicon-ico form on compatible backgrounds. Use the declared container or vector at its listed destination. Preserve declared plate and transparency behavior.
Use the declared maskable form on compatible backgrounds. Smallest delivered raster: 192 px. Do not synthesize missing sizes. Preserve declared plate and transparency behavior.
Use the declared favicon form on compatible backgrounds. Smallest delivered raster: 16 px. Do not synthesize missing sizes. Preserve declared plate and transparency behavior.
Use the declared msix-scale form on compatible backgrounds. Smallest delivered raster: 44 px. Do not synthesize missing sizes. Preserve declared plate and transparency behavior.
Use the declared store-logo form on compatible backgrounds. Smallest delivered raster: 50 px. Do not synthesize missing sizes. Preserve declared plate and transparency behavior.
Use the declared social-image form on compatible backgrounds. Smallest delivered raster: 1280 px. Do not synthesize missing sizes. Follow the clear-space and reduction threshold above.