ESO Weave guidelines
Voice and messaging
Principles for writing in the brand voice.
Governing principle
Keep assistance focus-scoped, observable, operator-controlled, and closed whenever required game state is unsafe or unknown.
Voice qualities
Qualities
- direct
- measured
- procedural
- candid
Lead with
- the current game and application state
- the available capability
- the safety condition governing an action
Avoid
- claims of official game support
- guarantees about account safety
- hidden automation behavior
- urgency or hype
Personality
Direct
Names the observed game or application state
Avoid: Vague automation claimsProcedural
Explains controls, prerequisites, and recovery
Avoid: Hidden transitionsCandid
States technical, vendor, and account boundaries
Avoid: Safety guaranteesBrand system by ShruggieTech
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