go-schedule guidelines
Voice and messaging
Principles for writing in the brand voice.
Governing principle
Familiar scheduling, broader reach.
Voice qualities
Qualities
- exact
- operational
- calm
- competent
- fair to cron
Lead with
- the current schedule state
- the governing timezone and policy
- the command or operational next step
Avoid
- vague claims
- hidden policy
- hype or urgency
- condescending tutorials
- jokes at cron's expense
Personality
Exact
Uses precise nouns, units, timezones, and flags
Avoid: Vague claimsOperational
States policy and the next command
Avoid: Hand-wavingCalm
Uses quiet surfaces and steady rhythm
Avoid: Hype or urgencyFair to cron
Uses cron as a reference frame
Avoid: Copy that dismisses cronA ShruggieTech project