insonicBrand guidelines

insonic guidelines

Color

Canonical palette values and semantic roles.

HEX is the canonical screen reference. Formal identity colors belong to approved brand applications; interface cues communicate actions and states with words, icons, outlines, or attributes as well as color.

Formal identity colors

A color used in artwork is not automatically a warning or action cue.

ColorHEXSourceUse
Glacial blue#86BDF2brand.accent.brightMark and identity accent on dark surfaces
Deep glacial blue#256DA9brand.accent.accessibleMark and readable identity accent on light surfaces

Approved combinations and artwork

ApplicationFormal colorsArtworkUse
Insonic A1Glacial bluelogo.fullThree separated voice forms on dark surfaces

Correct: use Deep glacial blue (#256DA9) in its approved identity application; pair the action cue (#256DA9) with a descriptive button or link label. Misuse: a lone identity swatch as the only action signal.

Interface cues on dark surfaces

A shared HEX value does not merge identity and interface roles. State meaning also requires the listed non-color cue.

CueHEXMeaningMeasured pairingNon-color cue
Action#256DA9Primary interactive action#FFFFFF foreground, 5.47:1; 3.37:1 against #0C151BA descriptive button or link label
Warning#F2BE6EAttention or recoverable risk#000000 foreground, 12.37:1; 10.86:1 against #0C151BWarning text and icon
Error#F39494Failure or destructive action#000000 foreground, 9.47:1; 8.32:1 against #0C151BError text and icon
Success#77C9A8Completed operation#000000 foreground, 10.70:1; 9.40:1 against #0C151BSuccess text and icon
Information#86BDF2Neutral information or help#000000 foreground, 10.57:1; 9.29:1 against #0C151BInformation label and icon
Focus#86BDF2Keyboard focus ring#000000 foreground, 10.57:1; 9.29:1 against #0C151BVisible outline and keyboard focus order
Selection#86BDF2Selected control or item#000000 foreground, 10.57:1; 9.29:1 against #0C151BSelected label or checked state
Disabled#86BDF2Unavailable control#000000 foreground, 10.57:1; 9.29:1 against #0C151BDisabled attribute and text

Interface cues on light surfaces

A shared HEX value does not merge identity and interface roles. State meaning also requires the listed non-color cue.

CueHEXMeaningMeasured pairingNon-color cue
Action#256DA9Primary interactive action#FFFFFF foreground, 5.47:1; 5.08:1 against #F4F7F7A descriptive button or link label
Warning#805000Attention or recoverable risk#FFFFFF foreground, 6.85:1; 6.36:1 against #F4F7F7Warning text and icon
Error#A03035Failure or destructive action#FFFFFF foreground, 7.07:1; 6.57:1 against #F4F7F7Error text and icon
Success#17654BCompleted operation#FFFFFF foreground, 7.00:1; 6.50:1 against #F4F7F7Success text and icon
Information#256DA9Neutral information or help#FFFFFF foreground, 5.47:1; 5.08:1 against #F4F7F7Information label and icon
Focus#256DA9Keyboard focus ring#FFFFFF foreground, 5.47:1; 5.08:1 against #F4F7F7Visible outline and keyboard focus order
Selection#256DA9Selected control or item#FFFFFF foreground, 5.47:1; 5.08:1 against #F4F7F7Selected label or checked state
Disabled#86BDF2Unavailable control#000000 foreground, 10.57:1; 1.84:1 against #F4F7F7Disabled attribute and text

Dark palette

Backgroundbackground#0C151B
See more color values
RGB
rgb(12 21 27)
HSL
hsl(204.0 38.5% 7.6%)
OKLCH
oklch(0.1899 0.0181 238.1)
Lab D50
lab(6.20% -2.24 -5.43)

CMYK: output profile required

ForegroundforegroundAlso: card-foreground, popover-foreground, secondary-foreground, accent-foreground, sidebar-foreground, sidebar-accent-foreground, brand-cta-foreground, brand-cta-outline-foreground#FFFFFF
See more color values
RGB
rgb(255 255 255)
HSL
hsl(0.0 0.0% 100.0%)
OKLCH
oklch(1.0000 0.0000 0.0)
Lab D50
lab(100.00% 0.00 0.00)

CMYK: output profile required

CardcardAlso: popover, sidebar#14222C
See more color values
RGB
rgb(20 34 44)
HSL
hsl(205.0 37.5% 12.5%)
OKLCH
oklch(0.2441 0.0272 240.4)
Lab D50
lab(12.32% -3.63 -8.70)

CMYK: output profile required

PrimaryprimaryAlso: ring, chart-1, sidebar-primary, sidebar-ring, brand-information#86BDF2
See more color values
RGB
rgb(134 189 242)
HSL
hsl(209.4 80.6% 73.7%)
OKLCH
oklch(0.7802 0.0955 248.2)
Lab D50
lab(74.30% -8.11 -32.45)

CMYK: output profile required

Primary Foregroundprimary-foregroundAlso: sidebar-primary-foreground#000000
See more color values
RGB
rgb(0 0 0)
HSL
hsl(0.0 0.0% 0.0%)
OKLCH
oklch(0.0000 0.0000 0.0)
Lab D50
lab(0.00% 0.00 0.00)

CMYK: output profile required

SecondarysecondaryAlso: muted#20323F
See more color values
RGB
rgb(32 50 63)
HSL
hsl(205.2 32.6% 18.6%)
OKLCH
oklch(0.3075 0.0333 240.6)
Lab D50
lab(19.68% -4.44 -10.67)

CMYK: output profile required

Muted Foregroundmuted-foreground#9A9A9A
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RGB
rgb(154 154 154)
HSL
hsl(0.0 0.0% 60.4%)
OKLCH
oklch(0.6862 0.0000 0.0)
Lab D50
lab(63.60% 0.00 0.00)

CMYK: output profile required

AccentaccentAlso: sidebar-accent#2B4050
See more color values
RGB
rgb(43 64 80)
HSL
hsl(205.9 30.1% 24.1%)
OKLCH
oklch(0.3609 0.0385 241.9)
Lab D50
lab(25.86% -4.85 -12.49)

CMYK: output profile required

Destructivedestructive#F39494
See more color values
RGB
rgb(243 148 148)
HSL
hsl(0.0 79.8% 76.7%)
OKLCH
oklch(0.7648 0.1150 20.1)
Lab D50
lab(71.53% 36.67 16.11)

CMYK: output profile required

BorderborderAlso: input, sidebar-border#262626
See more color values
RGB
rgb(38 38 38)
HSL
hsl(0.0 0.0% 14.9%)
OKLCH
oklch(0.2686 0.0000 0.0)
Lab D50
lab(15.16% -0.00 0.00)

CMYK: output profile required

Chart 2chart-2#6DC9CA
See more color values
RGB
rgb(109 201 202)
HSL
hsl(180.6 46.7% 61.0%)
OKLCH
oklch(0.7797 0.0880 196.4)
Lab D50
lab(75.36% -28.47 -9.51)

CMYK: output profile required

Chart 3chart-3#C0ABE8
See more color values
RGB
rgb(192 171 232)
HSL
hsl(260.7 57.0% 79.0%)
OKLCH
oklch(0.7804 0.0882 300.1)
Lab D50
lab(73.42% 16.82 -27.95)

CMYK: output profile required

Chart 4chart-4#95C794
See more color values
RGB
rgb(149 199 148)
HSL
hsl(118.8 31.3% 68.0%)
OKLCH
oklch(0.7810 0.0886 144.2)
Lab D50
lab(75.72% -24.49 20.12)

CMYK: output profile required

Chart 5chart-5#E4A0BD
See more color values
RGB
rgb(228 160 189)
HSL
hsl(334.4 55.7% 76.1%)
OKLCH
oklch(0.7795 0.0884 352.1)
Lab D50
lab(73.25% 29.08 -4.31)

CMYK: output profile required

Brand Accent Deepbrand-accent-deepAlso: brand-cta#256DA9
See more color values
RGB
rgb(37 109 169)
HSL
hsl(207.3 64.1% 40.4%)
OKLCH
oklch(0.5204 0.1179 247.9)
Lab D50
lab(43.92% -6.07 -39.19)

CMYK: output profile required

Brand Emphasisbrand-emphasis#F2BE6E
See more color values
RGB
rgb(242 190 110)
HSL
hsl(36.4 83.5% 69.0%)
OKLCH
oklch(0.8319 0.1148 76.9)
Lab D50
lab(80.52% 12.65 47.44)

CMYK: output profile required

Brand Successbrand-success#77C9A8
See more color values
RGB
rgb(119 201 168)
HSL
hsl(155.9 43.2% 62.7%)
OKLCH
oklch(0.7740 0.0943 166.3)
Lab D50
lab(75.05% -31.93 8.31)

CMYK: output profile required

Light palette

Backgroundbackground#F4F7F7
See more color values
RGB
rgb(244 247 247)
HSL
hsl(180.0 15.8% 96.3%)
OKLCH
oklch(0.9739 0.0032 197.1)
Lab D50
lab(97.00% -1.03 -0.37)

CMYK: output profile required

ForegroundforegroundAlso: card-foreground, popover-foreground, secondary-foreground, accent-foreground, sidebar-foreground, sidebar-accent-foreground#17282E
See more color values
RGB
rgb(23 40 46)
HSL
hsl(195.7 33.3% 13.5%)
OKLCH
oklch(0.2647 0.0252 222.2)
Lab D50
lab(14.83% -5.85 -6.31)

CMYK: output profile required

CardcardAlso: popover, primary-foreground, sidebar, sidebar-primary-foreground, brand-cta-foreground#FFFFFF
See more color values
RGB
rgb(255 255 255)
HSL
hsl(0.0 0.0% 100.0%)
OKLCH
oklch(1.0000 0.0000 0.0)
Lab D50
lab(100.00% 0.00 0.00)

CMYK: output profile required

PrimaryprimaryAlso: ring, chart-1, sidebar-primary, sidebar-ring, brand-accent-deep, brand-cta, brand-cta-outline-foreground, brand-information#256DA9
See more color values
RGB
rgb(37 109 169)
HSL
hsl(207.3 64.1% 40.4%)
OKLCH
oklch(0.5204 0.1179 247.9)
Lab D50
lab(43.92% -6.07 -39.19)

CMYK: output profile required

Secondarysecondary#E8EEF2
See more color values
RGB
rgb(232 238 242)
HSL
hsl(204.0 27.8% 92.9%)
OKLCH
oklch(0.9457 0.0084 236.6)
Lab D50
lab(93.72% -1.52 -2.67)

CMYK: output profile required

MutedmutedAlso: accent, sidebar-accent#E6EEF3
See more color values
RGB
rgb(230 238 243)
HSL
hsl(203.1 35.1% 92.7%)
OKLCH
oklch(0.9445 0.0109 234.8)
Lab D50
lab(93.59% -2.06 -3.40)

CMYK: output profile required

Muted Foregroundmuted-foreground#50616B
See more color values
RGB
rgb(80 97 107)
HSL
hsl(202.2 14.4% 36.7%)
OKLCH
oklch(0.4821 0.0263 233.9)
Lab D50
lab(39.99% -4.83 -7.97)

CMYK: output profile required

Destructivedestructive#A03035
See more color values
RGB
rgb(160 48 53)
HSL
hsl(357.3 53.8% 40.8%)
OKLCH
oklch(0.4797 0.1474 22.3)
Lab D50
lab(38.12% 46.95 24.79)

CMYK: output profile required

BorderborderAlso: input, sidebar-border#7F898C
See more color values
RGB
rgb(127 137 140)
HSL
hsl(193.8 5.3% 52.4%)
OKLCH
oklch(0.6228 0.0126 217.6)
Lab D50
lab(56.33% -3.31 -2.94)

CMYK: output profile required

Chart 2chart-2#00787A
See more color values
RGB
rgb(0 120 122)
HSL
hsl(181.0 100.0% 23.9%)
OKLCH
oklch(0.5193 0.0884 196.8)
Lab D50
lab(45.14% -28.49 -9.67)

CMYK: output profile required

Chart 3chart-3#73599E
See more color values
RGB
rgb(115 89 158)
HSL
hsl(262.6 27.9% 48.4%)
OKLCH
oklch(0.5203 0.1089 300.0)
Lab D50
lab(42.84% 22.37 -34.00)

CMYK: output profile required

Chart 4chart-4#3E793E
See more color values
RGB
rgb(62 121 62)
HSL
hsl(120.0 32.2% 35.9%)
OKLCH
oklch(0.5208 0.1090 143.8)
Lab D50
lab(45.73% -29.97 26.02)

CMYK: output profile required

Chart 5chart-5#974C70
See more color values
RGB
rgb(151 76 112)
HSL
hsl(331.2 33.0% 44.5%)
OKLCH
oklch(0.5197 0.1091 351.4)
Lab D50
lab(42.84% 35.27 -5.75)

CMYK: output profile required

Brand Emphasisbrand-emphasis#805000
See more color values
RGB
rgb(128 80 0)
HSL
hsl(37.5 100.0% 25.1%)
OKLCH
oklch(0.4745 0.1027 70.2)
Lab D50
lab(38.82% 16.78 47.39)

CMYK: output profile required

Brand Successbrand-success#17654B
See more color values
RGB
rgb(23 101 75)
HSL
hsl(160.0 62.9% 24.3%)
OKLCH
oklch(0.4536 0.0852 165.8)
Lab D50
lab(37.75% -29.30 7.82)

CMYK: output profile required

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