Local Media Gallery guidelines
Voice and messaging
Principles for writing in the brand voice.
Governing principle
Use this principle to review headlines, product copy, and instructions before applying a particular tone.
Voice qualities
Qualities
Use the governing principle as the current voice guide.
Lead with
Choose an opening that serves the reader's immediate task.
Avoid
No additional brand-specific avoidance examples are listed.
Personality
A ShruggieTech project