Scruggs Tire & AlignmentBrand guidelines

Scruggs Tire & Alignment guidelines

Color

Canonical palette values and semantic roles.

HEX is the canonical screen reference. Formal identity colors belong to approved brand applications; interface cues communicate actions and states with words, icons, outlines, or attributes as well as color.

Formal identity colors

A color used in artwork is not automatically a warning or action cue.

ColorHEXSourceUse
Tire Red#ED1B24brand.accent.brightTire artwork and accessible emphasis on black
Readable Red#7D0B13brand.accent.deepAccessible red text and actions on white
Black Ink#000000brand.legacy_palette.2Logo wording on white

Approved combinations and artwork

ApplicationFormal colorsArtworkUse
Full mark on whiteTire Red, Black Inklogo.fullPrimary logo on a true white square
Readable digital accentReadable Redbrand.applicationsText and controls on light surfaces

Correct: use Tire Red (#ED1B24) in its approved identity application; pair the warning cue (#ED1B24) with warning text and icon. Misuse: a lone identity swatch as the only warning signal.

Interface cues on dark surfaces

A shared HEX value does not merge identity and interface roles. State meaning also requires the listed non-color cue.

CueHEXMeaningMeasured pairingNon-color cue
Action#7D0B13Primary interactive action#FFFFFF foreground, 10.88:1; 1.93:1 against #000000A descriptive button or link label
Warning#ED1B24Attention or recoverable risk#000000 foreground, 4.78:1; 4.78:1 against #000000Warning text and icon
Error#E9505FFailure or destructive action#000000 foreground, 5.78:1; 5.78:1 against #000000Error text and icon
Success#ED1B24Completed operation#000000 foreground, 4.78:1; 4.78:1 against #000000Success text and icon
Information#7D0B13Neutral information or help#FFFFFF foreground, 10.88:1; 1.93:1 against #000000Information label and icon
Focus#ED1B24Keyboard focus ring#000000 foreground, 4.78:1; 4.78:1 against #000000Visible outline and keyboard focus order
Selection#ED1B24Selected control or item#000000 foreground, 4.78:1; 4.78:1 against #000000Selected label or checked state
Disabled#C0C0C0Unavailable control#000000 foreground, 11.54:1; 11.54:1 against #000000Disabled attribute and text

Interface cues on light surfaces

A shared HEX value does not merge identity and interface roles. State meaning also requires the listed non-color cue.

CueHEXMeaningMeasured pairingNon-color cue
Action#7D0B13Primary interactive action#FFFFFF foreground, 10.88:1; 10.88:1 against #FFFFFFA descriptive button or link label
Warning#7D0B13Attention or recoverable risk#FFFFFF foreground, 10.88:1; 10.88:1 against #FFFFFFWarning text and icon
Error#C0293AFailure or destructive action#FFFFFF foreground, 5.80:1; 5.80:1 against #FFFFFFError text and icon
Success#7D0B13Completed operation#FFFFFF foreground, 10.88:1; 10.88:1 against #FFFFFFSuccess text and icon
Information#7D0B13Neutral information or help#FFFFFF foreground, 10.88:1; 10.88:1 against #FFFFFFInformation label and icon
Focus#7D0B13Keyboard focus ring#FFFFFF foreground, 10.88:1; 10.88:1 against #FFFFFFVisible outline and keyboard focus order
Selection#7D0B13Selected control or item#FFFFFF foreground, 10.88:1; 10.88:1 against #FFFFFFSelected label or checked state
Disabled#C0C0C0Unavailable control#000000 foreground, 11.54:1; 1.82:1 against #FFFFFFDisabled attribute and text

Dark palette

BackgroundbackgroundAlso: primary-foreground, sidebar-primary-foreground#000000
See more color values
RGB
rgb(0 0 0)
HSL
hsl(0.0 0.0% 0.0%)
OKLCH
oklch(0.0000 0.0000 0.0)
Lab D50
lab(0.00% 0.00 0.00)

CMYK: output profile required

ForegroundforegroundAlso: card-foreground, popover-foreground, secondary-foreground, accent-foreground, sidebar-foreground, sidebar-accent-foreground, brand-cta-foreground, brand-cta-outline-foreground#FFFFFF
See more color values
RGB
rgb(255 255 255)
HSL
hsl(0.0 0.0% 100.0%)
OKLCH
oklch(1.0000 0.0000 0.0)
Lab D50
lab(100.00% 0.00 0.00)

CMYK: output profile required

CardcardAlso: popover, sidebar#414141
See more color values
RGB
rgb(65 65 65)
HSL
hsl(0.0 0.0% 25.5%)
OKLCH
oklch(0.3753 0.0000 0.0)
Lab D50
lab(27.53% 0.00 0.00)

CMYK: output profile required

PrimaryprimaryAlso: ring, chart-1, sidebar-primary, sidebar-ring, brand-emphasis#ED1B24
See more color values
RGB
rgb(237 27 36)
HSL
hsl(357.4 85.4% 51.8%)
OKLCH
oklch(0.6026 0.2351 26.9)
Lab D50
lab(51.54% 74.19 53.72)

CMYK: output profile required

SecondarysecondaryAlso: muted#5F5F5F
See more color values
RGB
rgb(95 95 95)
HSL
hsl(0.0 0.0% 37.3%)
OKLCH
oklch(0.4855 0.0000 0.0)
Lab D50
lab(40.32% 0.00 0.00)

CMYK: output profile required

Muted Foregroundmuted-foreground#D9D9D9
See more color values
RGB
rgb(217 217 217)
HSL
hsl(0.0 0.0% 85.1%)
OKLCH
oklch(0.8853 0.0000 0.0)
Lab D50
lab(86.70% 0.00 0.00)

CMYK: output profile required

AccentaccentAlso: sidebar-accent, brand-accent-deep, brand-cta#7D0B13
See more color values
RGB
rgb(125 11 19)
HSL
hsl(355.8 83.8% 26.7%)
OKLCH
oklch(0.3772 0.1449 25.5)
Lab D50
lab(26.28% 45.94 30.55)

CMYK: output profile required

Destructivedestructive#E9505F
See more color values
RGB
rgb(233 80 95)
HSL
hsl(354.1 77.7% 61.4%)
OKLCH
oklch(0.6437 0.1882 18.6)
Lab D50
lab(56.66% 60.52 26.02)

CMYK: output profile required

BorderborderAlso: input, sidebar-border#262626
See more color values
RGB
rgb(38 38 38)
HSL
hsl(0.0 0.0% 14.9%)
OKLCH
oklch(0.2686 0.0000 0.0)
Lab D50
lab(15.16% -0.00 0.00)

CMYK: output profile required

Chart 2chart-2#C93CB3
See more color values
RGB
rgb(201 60 179)
HSL
hsl(309.4 56.6% 51.2%)
OKLCH
oklch(0.6025 0.2168 334.9)
Lab D50
lab(50.65% 64.77 -33.10)

CMYK: output profile required

Chart 3chart-3#A97600
See more color values
RGB
rgb(169 118 0)
HSL
hsl(41.9 100.0% 33.1%)
OKLCH
oklch(0.6024 0.1254 78.5)
Lab D50
lab(53.83% 14.73 59.66)

CMYK: output profile required

Chart 4chart-4#7564FB
See more color values
RGB
rgb(117 100 251)
HSL
hsl(246.8 95.0% 68.8%)
OKLCH
oklch(0.6026 0.2161 282.9)
Lab D50
lab(50.62% 37.79 -74.81)

CMYK: output profile required

Chart 5chart-5#5D9300
See more color values
RGB
rgb(93 147 0)
HSL
hsl(82.0 100.0% 28.8%)
OKLCH
oklch(0.6020 0.1639 130.7)
Lab D50
lab(55.43% -33.09 57.01)

CMYK: output profile required

Light palette

BackgroundbackgroundAlso: card, popover, primary-foreground, sidebar, sidebar-primary-foreground, brand-cta-foreground#FFFFFF
See more color values
RGB
rgb(255 255 255)
HSL
hsl(0.0 0.0% 100.0%)
OKLCH
oklch(1.0000 0.0000 0.0)
Lab D50
lab(100.00% 0.00 0.00)

CMYK: output profile required

ForegroundforegroundAlso: card-foreground, popover-foreground, secondary-foreground, accent-foreground, sidebar-foreground, sidebar-accent-foreground#111111
See more color values
RGB
rgb(17 17 17)
HSL
hsl(0.0 0.0% 6.7%)
OKLCH
oklch(0.1776 0.0000 0.0)
Lab D50
lab(5.06% 0.00 0.00)

CMYK: output profile required

PrimaryprimaryAlso: ring, chart-1, sidebar-primary, sidebar-ring, brand-accent-deep, brand-emphasis, brand-cta, brand-cta-outline-foreground#7D0B13
See more color values
RGB
rgb(125 11 19)
HSL
hsl(355.8 83.8% 26.7%)
OKLCH
oklch(0.3772 0.1449 25.5)
Lab D50
lab(26.28% 45.94 30.55)

CMYK: output profile required

Secondarysecondary#F4F4F4
See more color values
RGB
rgb(244 244 244)
HSL
hsl(0.0 0.0% 95.7%)
OKLCH
oklch(0.9672 0.0000 0.0)
Lab D50
lab(96.19% 0.00 0.00)

CMYK: output profile required

MutedmutedAlso: accent, sidebar-accent#F1E7E8
See more color values
RGB
rgb(241 231 232)
HSL
hsl(354.0 26.3% 92.5%)
OKLCH
oklch(0.9361 0.0109 10.3)
Lab D50
lab(92.46% 3.63 0.78)

CMYK: output profile required

Muted Foregroundmuted-foreground#555555
See more color values
RGB
rgb(85 85 85)
HSL
hsl(0.0 0.0% 33.3%)
OKLCH
oklch(0.4495 0.0000 0.0)
Lab D50
lab(36.15% 0.00 0.00)

CMYK: output profile required

Destructivedestructive#C0293A
See more color values
RGB
rgb(192 41 58)
HSL
hsl(353.2 64.8% 45.7%)
OKLCH
oklch(0.5308 0.1857 20.9)
Lab D50
lab(43.62% 59.48 30.04)

CMYK: output profile required

BorderborderAlso: input, sidebar-border#838383
See more color values
RGB
rgb(131 131 131)
HSL
hsl(0.0 0.0% 51.4%)
OKLCH
oklch(0.6100 0.0000 0.0)
Lab D50
lab(54.76% 0.00 0.00)

CMYK: output profile required

Chart 2chart-2#681D5F
See more color values
RGB
rgb(104 29 95)
HSL
hsl(307.2 56.4% 26.1%)
OKLCH
oklch(0.3771 0.1335 333.1)
Lab D50
lab(25.73% 39.54 -21.75)

CMYK: output profile required

Chart 3chart-3#583B00
See more color values
RGB
rgb(88 59 0)
HSL
hsl(40.2 100.0% 17.3%)
OKLCH
oklch(0.3762 0.0785 77.7)
Lab D50
lab(27.59% 9.57 36.99)

CMYK: output profile required

Chart 4chart-4#393385
See more color values
RGB
rgb(57 51 133)
HSL
hsl(244.4 44.6% 36.1%)
OKLCH
oklch(0.3779 0.1327 281.3)
Lab D50
lab(25.88% 22.09 -46.22)

CMYK: output profile required

Chart 5chart-5#304B00
See more color values
RGB
rgb(48 75 0)
HSL
hsl(81.6 100.0% 14.7%)
OKLCH
oklch(0.3766 0.1003 129.3)
Lab D50
lab(28.65% -19.38 35.72)

CMYK: output profile required

Scruggs Tire & Alignment is an independent third-party client brand. Scruggs Tire & Alignment owns its trademarks. Scruggs Tire & Alignment is responsible for its products, services, and applicable terms.

On this page