ShruggieTech guidelines
Logo system and usage
Approved marks, lockups, clear space, and reduction rules.
Usage
The custom stylized shruggie face is paid artwork, not a Unicode glyph. Paired lockups use the complete arms, eyes, and smile. Standalone marks and application icons use the approved vivid face-only square projection.
A brand mark is the symbol alone; wide and stacked lockups are distinct approved combinations. Choose artwork for the intended viewing surface and size. Read the asset language for detail, ink, and background terms.
Minimum sizes
Use these rendered-size limits when choosing a logo form. The Assets page offers exact files and size variants.
- mark
- 48 px
- horizontal
- 180 px
- stacked
- 128 px
- wordmark
- 140 px
Use the reduced mark below 48 px.
Prohibitions
- Do not redraw, trace, or approximate the custom shruggie mark.
- Do not substitute the Unicode shruggie or any emoji for the mark.
- Do not distort, rotate, crop, outline, bevel, or add glow to the mark.
- Do not use the bright green for text or links on the light reading surface.
- Do not combine a sub-brand mark with the parent mark inside one lockup.