ShruggieTech guidelines
Logo system and usage
Approved marks, lockups, clear space, and reduction rules.
Usage
The custom stylized shruggie face is paid artwork, not a Unicode glyph. The wide master carries the complete arms, eyes, and smile. The reduced square master keeps the central face legible on social and favicon surfaces.
Minimum sizes
- mark
- 48 px
- horizontal
- 180 px
- stacked
- 128 px
- wordmark
- 140 px
Use the reduced mark below 48 px.
Prohibitions
- Do not redraw, trace, or approximate the custom shruggie mark.
- Do not substitute the Unicode shruggie or any emoji for the mark.
- Do not distort, rotate, crop, outline, bevel, or add glow to the mark.
- Do not use the bright green for text or links on the light reading surface.
- Do not combine a sub-brand mark with the parent mark inside one lockup.