Glitchpad guidelines
Voice and messaging
Principles for writing in the brand voice.
Governing principle
Make common local files easy to open, read, inspect, and edit. Keep controls compact and predictable.
Voice qualities
Qualities
- direct
- calm
- matter-of-fact
Lead with
- the file
- the user task
- the current state
Avoid
- mystery and suspense
- revelation or transformation metaphors
- self-important product claims
- language that makes the interface the subject
Personality
Direct
Uses plain labels and short sentences
Avoid: Metaphor and suspenseUnobtrusive
Keeps controls compact and file content visually primary
Avoid: Decorative or attention-seeking UIFamiliar
Uses predictable controls and layouts
Avoid: Novel interaction for its own sakeA ShruggieTech project