Local CompanionBrand guidelines

Local Companion guidelines

Logo system and usage

Approved marks, lockups, clear space, and reduction rules.

Usage

The calm orbit places a centered disc inside two open bands. The open shape suggests an owner-controlled space with room for different companions. A thicker Reduced master keeps the same center and opening clear at small icon sizes.

A brand mark is the symbol alone; wide and stacked lockups are distinct approved combinations. Choose artwork for the intended viewing surface and size. Read the asset language for detail, ink, and background terms.

Stacked logo lockup, full color, for dark backgrounds example
Stacked logo lockup, full color, for dark backgrounds
Stacked logo lockup, full color, for light backgrounds example
Stacked logo lockup, full color, for light backgrounds
Stacked logo lockup, monochrome white ink, for dark backgrounds example
Stacked logo lockup, monochrome white ink, for dark backgrounds

Minimum sizes

Use these rendered-size limits when choosing a logo form. The Assets page offers exact files and size variants.

mark
24 px
horizontal
160 px
stacked
128 px
wordmark
120 px

Use the reduced mark below 32 px.

Prohibitions

  • Do not substitute the rejected LC monogram or W placeholder packaging icon.
  • Do not combine companion character imagery with the product mark.
  • Do not rotate, skew, stretch, outline, bevel, or glow the mark.
  • Use the reduced master at and below 32 pixels.

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