Local Companion guidelines
Voice and messaging
Principles for writing in the brand voice.
Governing principle
Keep the owner in control of the workspace, its companions, and its local models.
Use this principle to review headlines, product copy, and instructions before applying a particular tone.
Voice qualities
Qualities
- calm
- personal
- clear
- owner-operated
Lead with
- the private Windows workspace
- owner control
- companion and image creation
Avoid
- claims about content that has not been approved for publication
- companion imagery as the product mark
- claims of cloud independence beyond the configured experience
Personality
Calm
Uses clear space, composed hierarchy, and measured motion
Avoid: Noisy spectacle around private workPersonal
Speaks to the owner's chosen companions and creative work
Avoid: A fixed character as the product mascotCapable
Names chat, image, character, and model tasks directly
Avoid: Vague claims about AI magicDiscreet
Uses synthetic examples and protects unpublished personal content
Avoid: Real chats or portraits in generic brand examplesA ShruggieTech project